Luna Teens™ Series

This project started during lockdown, inspired by my amazing nieces and godchildren. I was so shocked to see how life indoors was affecting their health and happiness. I knew that a lack of light was the problem, but there wasn’t any information out there in a format they could relate to. So I worked with my brilliant brother Jim James and a focus group of teens that Bristol University generously brought together. We used an online video creation platform to produce this ‘TikTok’ style series and launched it on Facebook. After just six months we had reached over 1.9 million teens. We’ve now topped 2.5 million and counting. All thanks to the generous support of a global network of passionate scientists, lighting manufacturers, academics and regulators. The brief YouTube clip here explains how we did it – the numbers have gone up since we made that. It grows every day.

And thanks to generous support from Seoul Semiconductor, LunaTM is now in German and Italian – she reached 47,000 German teens in just 48 hours. The clip about light and learning got a ‘click-through’ rate of 220% – the teens are going back and watching again!